Who else is tired of shopping for bathing suits that are modeled by 5’10 women who wear a size two? All of you? That’s what I thought.
Enter Modcloth, a website known for it’s bevy of adorable dresses with vintage flair. Turns out they also sell bathing suits, and they oh-so-casually use models who are, well, more People than they are Models.
What I mean is that shopping for bathing suits on Modcloth doesn’t generally leave one with the feeling of “that’s cute, but how would it look on me?” They do use the term ‘plus size’ which I know is contentious for some, but on Modcloth this is plus size and this is plus size. It isn’t a one-plus-size-fits-all situation. The other models represent a variety of body types as well, such as this girl, or this girl, or this girl. Oh and this girl!
Lastly, I love how their main swim banner features two very different types of women, without comment. It’s just a little nod to ‘hey guess what – we all wear swimsuits!’
Where there’s room for improvement: The two-piece section would lead one to believe that women over a certain size do not wear bikinis. Also, they feature a woman of color in their swim banner, but all of the models in the actual collection are white. This makes me want to tell Modcloth that they can go ahead and be fully awesome, not just halfway awesome.
It’s still nice to see a clothing retailer headed in the right direction where models and swimsuits are concerned. So in summary, Modcloth deserves our feedback, support and encouragement.
Do I have to say it? Is the pun required? …Go ahead ladies, dive in!